Campaign for Wool : Retains Patron

The Campaign for Wool is grateful to have HM The King continue as The Patron, lending support to the Campaign and its efforts to educate and raise awareness about wool's environmentally-friendly and sustainable properties. The brand is dedicated to highlighting the role of wool in preserving the planet and its natural resources.

In 2008, HM King Charles personally initiated The Campaign for Wool while he was still The Prince of Wales. Two years later, the campaign officially launched in 2010 with the goal of supporting wool growers from the Commonwealth in countering the growing popularity of harmful synthetic fabrics in the realms of fashion, interior design, and construction.

The Campaign seamlessly aligns with HM King Charles III's passionate beliefs on Climate, Community, Commonwealth and Culture.

During his time as His Royal Highness The Prince of Wales and as Patron of The Campaign for Wool, Charles III once quoted, “It is important to remind people of how valuable and sustainable wool is as a fibre and as a natural material. Wool is a product that the most brilliant boffin in the most hi-tech laboratory could never create.”

LEARN MORE OVER AT THE CAMPAIGN FOR WOOL >

At The Merchant Fox, we continue to offer quintessentially British garments, amongst exquisitely crafted knitwear and the finest clothing.

Offering an array of world-class clothing and exquisite Fox Brothers' pieces. Proudly showcasing a collection of woollen and worsted cloth woven in the west of England, along with working with selected local based Somerset makers on certain pieces, talented in-house designers, and supporting the use of British wool.

UNCOVER OUR KNITWEAR COLLECTION >

Campaign for Wool : Retains Patron

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